My senior capstone project at James Madison University was creating an entire advertisement campaign with my team. The deliverables for this project were three print ads, ten social media ads for two different platforms, two forms of out-of-home ads, a TV commercial, viral video and a bound book with all of the pre-campaign and creative process. My team chose to create our campaign on the Original Medley Now and Later candies following the creative strategy of Rediscover the candy that has been around throughout the years, through classic games and flavors that spark a nostalgic feeling.